Emergency Planning, Social Media & Disaster Preparedness – AKA: My Latest Mashable Post

See the original post on Mashable

HOW TO: Prepare for Disasters Using Social Media

Earthquakes, tsunamis, hurricanes — lately, it seems like there’s a new natural disaster wreaking havoc on poor planet Earth every week. From our television sets to our Twitter streams, it’s impossible to ignore the devastation these disasters leave behind. And, no matter where you’re watching from, it’s hard not to feel just a little bit helpless in the face of such colossal catastrophes. But when it comes to natural disasters, modern technology is making it easier than ever to take control by creating your own emergency response system — no high pitched beeping required. There are tons of tools to help you create emergency preparedness plans, keep in touch during a disaster, and get your life back after one strikes. Nothing will keep you safer or saner during a natural disaster than having a good plan in advancemore
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Art Of Twitter: John Mayer, Martha Stewart & More

These hilarious images come courtesy of the Museum of Modern Tweets, where artist Odessa Begay creates these modern masterpieces inspired by celebrity Tweeters. You can read more about the Museum over at Mashable.

Or, you can just do what I did, and track down the almost-NSFW rendering of Anderson Cooper talking about sexual healing in his birthday suit, and then promptly make that your desktop background.

Me + CNN? Awesome.

If you’re a prolific content creator on the web, then there are few things as awesome as a positive google alert. They’re like sending yourself flowers, but not telling yourself when they’re going to arrive. Randomly, when you least expect it, they show up at your front door and remind you that people actually read – and sometimes even enjoy – the content you post online.

Plus, if the alert just so happens to be informing you that a piece of content you posted got quoted in an article on CNN, then you get an equally awesome excuse to feel especially awesome about yourself. And to blog about how awesome it all is.

Which is, of course, awesome too. Especially if the article in question happens to be about perennially awesome film director Kevin Smith. Which makes the whole thing…well…really freakin’ awesome.

Facebook Privacy Controls: Facebook Fan Page Management 101

Ranker.com Facebook Fan PageMy most recent Mashable post went up today. This time, it’s all about how to use the new Facebook publisher privacy controls to help you better target the content you push on your fan page.

An excerpt:

Lately it seems like Facebook changes its privacy options more often than most people change their statuses. Late last week, Facebook rolled out yet another set of new privacy settings, replacing regional networks with concentric circles of connections. Before, Facebook’s default privacy settings were largely location-based — people who lived near you, or went to the same college as you, were able to see more information about you. Now, access is all about who you know and who knows them.

The new Facebook publisher privacy controls are a core component of this change. Now, instead of simply posting something to your entire network, you can choose to specify who sees your posts. It’s pretty easy to figure out how to use these changes to your advantage when handling your personal Facebook page — those happy hour pics should probably only get posted to people who are actually your friends. But figuring them out for fan pages is a very different proposition, especially because privacy settings for Fan Pages are still all about location, location, location.

See the full post here.

How To: Social Media, Social Networking and PR

I recently explained SMM to my mom. Or, at least, I tried to. All I know is that she came away from that conversation wanting print outs of all the front page google strings I’ve SEO’d, so she could hang them on the fridge. Since the conversation wasn’t even about SEO to begin with, I think I can safely assume that she’s not going to jump on the social media marketing bandwagon any time soon.

However, I do know that soon after that convo, my inbox was suddenly inundated with requests from her friends for advice about how to make this social media thing work for their books, brands, businesses, etc.

Now, as much as I love telling people what to do, the problem with trying to teach someone SMM is that it’s not exactly a black and white branding tool. There’s all sorts of nuance to navigate when it comes to effectively selling your brand on the social web, and getting your product to the top of that search result page.

Sometimes, even the most well meaning, well educated brands get it completely wrong. Even media giant Sports Illustrated isn’t immune to a little blogosphere backlash.  And then, just to muddy the marketing waters up even more, there are plenty of cases where a company pisses people off and still manages to get people amped for their product. With all the mixed marketing messages out there, it’s hard to tell people what is and isn’t going to work in totally definitive terms. A lot of it is a judgment call, based on knowing all the info about your given vertical, keeping up with the trending topics at any given time and being able to know your audience well enough to give them what they want, when they want it. Of course, it also doesn’t hurt to have a unique angle on whatever it is you’re trying to sell. And viral videos are always a plus too.

All in all, that’s why Volvo’s latest ad campaign is so brilliant. At least imho. It’s unique, well timed and — most importantly — well suited to its audience, both in terms of content and distribution. Not to mention the fact that it’s just plain cool to watch. Well done, Volvo. If I could, I might even consider hanging this baby on the refrigerator.