Trick Or Track: What Google Tells Us About Halloween

This post was originally published on Lalawag.

Halloween is less than a week away, which means it’s time to start stringing the cobwebs and stocking up on the candy.

Of course, most boys and ghouls start thinking about Halloween well in advance. In fact, according to Google, U.S. searches that include the term ‘Halloween’ start to really take off around mid-September. And that’s not the only fun fact Google Insights has to offer about All Hallow’s Eve. In fact, Google Insights offers all sorts of trivia treats about the holiday, and enjoying them won’t even give you cavities — unless your name happens to be Bing.


  • Based on data from the last 90 days, LA ranks #1 in search volume for the term ‘Halloween’. In laymen’s terms, that means that lately, us Angelenos have been a whole lot more Halloween-obsessed than folks in other U.S. cities.


  • Interestingly, California as a whole ranks tenth when it comes to ranking the popularity of the term ‘Halloween’ on a state by state basis. West Virginia takes the top spot on that list.


  • Within the LA area, Lancaster, Temecula and Victorville are the top three regions with the most interest in Halloween — at least in terms of Google searches.


  • Over the last 90 days, the top five most popular searches around the term ‘Halloween’ have been  ’costumes’, ‘Halloween costumes’, ‘Halloween costume,’ ‘Halloween 2011′ and ‘Halloween ideas’, in that order.


  • In Los Angeles, the top five most popular searches related to the term ‘Halloween’ have been almost exactly the same, except that ‘Halloween Horror Nights’ takes the fifth spot. Of course, with Universal Studios in our backyard, that’s about as surprising as a ghost saying ‘boo’.


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