Facebook Fan Pages Get 50 Million Likes A Day

TechCrunch just published a piece claiming that the Facebook Ad Sales Chief says there are  50 Million Likes Per Day For Pages. Apparently, Carolyn Everson made this proclamation at TechCrunch Disrupt and, to put it in context, those 50 million likes that Facebook pages are getting each day are out of a sea of a billion plus likes per day across the web.

Clearly, there’s great power in those numbers. But, what’s even more interesting is Everson’s quote that “we’re one percent done on our ad products.” If the current FB ad solutions are such a small percentage of their overall plan, one shudders to think about the possible usability and privacy consequences of whatever constitutes the other 99%.

But, if Facebook can find a way to avoid their past pitfalls and still roll out a significant number of new ad offerings, then maybe they can pave the way for a better balance of monetization and usability across the social web. Lord knows with numbers like the ones Everson announced, they’ve certainly got the platform and the resources to take on the challenge. Here’s hoping they use their great power with great responsibility.

Relay For Life Santa Monica: Please Join Us For Our First Meeting!

Hi Everyone,

Thank you so much for all of your responses to my last email. I am so excited to start putting faces to names, and cannot wait to get the ball rolling with our first Relay For Life Santa Monica meeting on Tuesday May 24. This meeting will be a great chance for us to get to know each other, and start planning for what I know will be an amazing event.

Whether you want to coordinate a team, join a committee, or just find out how you can get more involved in this year’s Relay, we’d love to see you there. The American Cancer Society does so much to support those fighting cancer — and to fight cancer themselves in laboratories, hospitals and homes across the world — I cannot think of a more deserving place to donate a little time and energy. I hope you’ll join me in doing just that on Monday.

The meeting will be in the Larry’s Loft meeting room on the fifth floor at the very cool Hotel Erwin in Venice (and thanks to them for donating the space!) We’ll start at 6:30pm and go until approximately 8pm. If you can, please RSVP and let me know you’re coming so we know how many people to expect.

Looking forward to seeing you there!
-Mollie Vandor

Relay For Life 2011: Santa Monica

An Open Letter To All My Friends & Followers:

I am so proud to be the new chair of Relay For Life Santa Monica. I’ve been involved in Relay for over five years, and it is a cause that is very close to my heart.

 I’ve been watching people I love battle cancer since elementary school, when I lost a good friend to this devastating disease. Unfortunately, he was not the first or last person I watched fight cancer. In my experience, when faced with the diagnosis of a friend or loved one, the overwhelming sensation tends to be one of powerlessness. What I love about Relay is that it puts the power right back where it belongs — in the hands of the patients, caregivers, scientists and administrators of The American Cancer Society, who work tirelessly to take on cancer every day. There’s nothing more empowering than helping to equip those people in that fight. And, in my opinion, that makes Relay the ultimate way to pay tribute to them, and to the patients they serve.

 That’s why I Relay, and it’s why I’m so excited to help coordinate an incredible Relay in Santa Monica this year. It’s also why I hope you’ll join me in making this year’s Relay one of the best Santa Monica has ever seen.

 The official Relay date is July 16-17 2011, and we’re currently working with Santa Monica City College to try and return to their track for this year’s event. I know it’s a tight timeline, but I have full faith that with a little work and a lot of passion we can create an event to remember and raise tons of money to help support the incredible work ACS does every day.

 Whether you can give a lot of time or a little, help run a team or help coordinate on the committee, we want to hear from you. Below you’ll find a list of upcoming meeting dates, which we’ll flesh out with a venue and more details as they get closer. Please save those dates, and please start thinking about how you want to be involved in Relay. If you’d like to get involved in any capacity, please email me at mollievandor@gmail.com or email Robert Harrison at Robert.Harrison@cancer.org. You can also check out the Santa Monica Relay site here.

 I’m looking forward to working with many of you to coordinate a fantastic event this year, and I hope to start hearing from you soon.

 Thanks so much!

Mollie Vandor

Please Save These Upcoming Meeting Dates:

May 24th

June 7th

June 28th

July 12th

Stats Showcase The Top 10 Most Social Shows On TV

In terms of plot, characters and audience, Smallville couldn’t be further from House, but the two TV shows do share one very important attribute. They both rank on the TVGuide.com list of the Top 10 Most Social Shows of 2010-2011. Based on TVGuide.com checkins, Facebook likes and web-based comments, the list runs the gamut from major ratings hits like American Idol to more cult creations like Fringe and Castle. All in all, it’s a fascinating look at the programs that inspire the most web chatter on a regular basis.

But, even more fascinating for me was the additional information TVGuide.com released about user behavior as part of the study.  According to Mashable “Twitter leads Facebook when it comes to engagement while a show is airing. Fifty percent of users said they tweet about the show they are watching, compared with only 35% who said they post to Facebook.”

This happens to be exactly in-line with my own behavior, and my gut says it speaks to Twitter’s relative immediacy and the perception of the Twitter stream as being more of a conversation, whereas Facebook feels more like a broadcast. Or, to put it in more  metaphorical terms, if the world wide web were an office, Twitter would be the world’s proverbial water cooler and Facebook would be the bulletin board behind it. And Steve Carell would probably still be running the show.

iPad App Design Case Study: The Washington Post

I’ve been deep in mobile site design for the past couple of months, building out the specs for a mobile optimized website and iPhone application at my new job.  And, since it’s a whole new world (cue the Disney album) for me, I’ve been spending a lot of time simply getting acquainted with the ecosystem.

In the course of that work, I stumbled on this fantastic fellow blogger Sarah Sampsel, who just so happens to be a designer who just so happened to work on the Washington Post’s iPad app. And, she also just so happens to have written a great post about getting her head around the whole thing at the start of the project. Even though it’s specific to an iPad app, I found a lot of great takeaways in her approach to the app use case in general, and I definitely think it’s worth a read if you too are trying to get your head around the brave new world of mobile optimized everything.

Plus, who doesn’t love The Washington Post? Well, except for Richard Nixon of course.  And I doubt he’s reading my blog (although if he is, he should know I loved him in Dick!)

Los Angeles Tech Conferences 101: The Complete Compendium

Note: This post was originally published on Lalawag

Cocktail hours, plastic nametags, breakout sessions and (if you’re lucky) complementary continental breakfast. All of these iconic elements help make the tech conference an industry institution as important as the 24 hour hackathon and the late night pizza after a marathon coding run. Still not a believer? The prototypical tech conference was even immortalized in a scarily accurate scene in 2009’s Oscar nominated film, Up In The Air, complete with techies singing karaoke.Given our burgeoning entrepreneurial scene, it makes sense that the city of Los Angeles hosts its fair share of tech conferences as well. In fact, Eventbrite alone lists over a dozen tech conferences taking place in our “Silicon Beach” tech scene at the moment. Of course, with so many cool conferences on the calendar, it can be hard to decide which events are worth actually attending.

That’s where this installment of our LA Tech 101 Series comes into play. Read on to find a breakdown of some of the most interesting conferences throughout the year along with some hints to help you figure out whether they’re actually worth the cost of admission for you.

Disclaimer: As everyone with a calendar knows, LA has plenty of tech events during every week of the year. It’s nigh impossible to cover all of them at once so this particular guide will touch on a few diverse conferences, with another guide coming soon to break down the other categories of events.


Twiistup is LA’s flagship tech conference, with eight successful events already under their proverbial belt. According to their website, “Twiistup is LA’s biggest technology and startup event — one whose mission is expressly designed to celebrate and unify the world-class entrepreneurial and investment talent found in the Los Angeles startup/tech community, and to grow and to better the Los Angeles startup ecosystem by highlighting innovation via Twiistup Showoffs.” Indeed, Twiistup has a uniquely local focus, serving as an annual meeting point for entrepreneurs, engineers and techies of all types from across the City of Angels.

Attend If: You live in LA, you work in tech and you have an extra few hundred dollars to spare. Admission is pricey, but well worth it for the networking alone if you can afford it.

Barcamp LA

Barcamp bills itself as an “unconference”, but it still deserves a spot on this list. In fact, its very “unconferenceness” is actually what makes it so well worth attending. It’s collaborative, interactive and open to a wide range of attendees with an equally wide range of skills, experience and interests. But everyone that attends Barcamp LA shares in one very important activity — the requirement that each attendee must at least help put on a demo or session, if not throw one themselves. The result is an unparallelled learning experience that transcends the typical networking grind. Plus, there’s a pretty cool t-shirt too.

Attend If:  You’re a hands-on kind of techie who isn’t afraid to speak up and share your knowledge.

Startup Weekend

Startup Weekend is another conference that isn’t quite a conference, at least not in the typical sense. Instead, it’s a unique mash-up of speakers, presentations and programming. Yes, programming. Startup weekend gets a big group of entrepreneurial folks together in one  big building, with the goal of building something great by the time the weekend is over — or at least start to. In their words “Startup Weekend gets everyone in the same room, sometimes clothes and always feeds. What is next is really up to the people that show up, it is your drive and passion that will lead the weekend.”

Attend If:  You like getting your hands dirty, and you prefer actually building stuff to just talking about it. Or if you just like hanging out with people who do.

140 Characters Conference LA

Much like Startup Weekend and Barcamp, the 140 Characters Conference is an event that happens in many cities, with a popular version occurring annually here in Los Angeles. Organized by Jeff Pulver, “The #140conf events provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other while collectively exploring the effects of the emerging real-time internet on business.” In other words, sessions cover everything from the way farmers are using social media to a discussion of entertainment and Twitter with celebrity (and new daddy) Nick Cannon. If it involves Twitter, it’s probably on the agenda at #140Conf.

Attend If:  You think in hashtags, you write in 140 characters or less and you’re looking to connect with other Twittaddicts in LA.


Digiday is actually part of a series of conferences organized by DM2 Media, a company that coordinates tech, marketing and communications conferences across the country. In LA, DM2 hosts events like December’s Digiday: Target, which deals with advertising and brand building, andDigiday: Mobile Apps. (You can probably guess what they talk about there.) These are very traditional tech conferences, with speakers, set agendas and plenty of networking opportunities. However, their real strength lies in their unique focus on small subsets of specialized topics, which makes them perfect for people looking to really build their expertise and contact lists in a particular niche of the industry.

Attend If: One of their agendas happens to fall squarely into a category of the industry that you work closely in and you still happen to have an extra few hundred dollars lying around, even after you’ve set aside money for your Twiistup ticket.

Social Media Week LA

Social Media Week is a global network of conferences focusing on (unsurprisingly) social media. Despite its international bent, the LA version has a hyperlocal flavor, where global social media concerns get discussed within the specific context of our particular local industry and issues.  From social good to social media for startups, the panels at SMWLA attract everyone from CEOs to amateur social media junkies, who come together for collaborative discussions and some serious social networking of the “IRL” (In Real Life) variety.

Attend If: You can’t get enough of Twitter, Facebook, Tumblr, StumbleUpon, Reddit and the like, and you’re looking to socialize with your fellow social media junkies in real life.

An Open Letter To The Owners Of Trancas Shopping Center

Note: The below letter comes from my mother, who wrote it in response to this news.

Having grown up in Malibu, and spent many years playing in and around the Garden Center, I completely endorse everything she said. Local businesses are the touchstones that make a city really feel like a community, and the impact businesses like the Garden Center have on the character and spirit of the residents they serve is immeasurable. If the economy of the last few years has had any silver lining, it’s a renewed societal appreciation for all things local, homegrown and socially conscious. The Garden Center is all of those things and so much more, and it would be a shame for anything to jeopardize its future. 

Dear Owners of Trancas shopping center,
Thank you for rescinding the eviction of Trancas Nursery.  You did a nice thing and you did the right thing.  You also bought time, but not much time.  Rescinding the eviction won’t cool down emotion.  Only one thing will:   sign a long-term lease with Trancas Nursery at its existing location at a reasonable rent.  Now, please.

I expected you’d stall and you lived up to my expectations demanding a short-term lease and other conditions.  It’s stalling and it won’t work.   Only one thing will:  sign a long-term lease with Trancas Nursery at its existing location at a reasonable rent.  Now, please.

Your “fixers” will promise something then your lawyers will not follow through, there will be issues brought up just to mis-direct, you will change out people just to confuse and slow down the negotiating, and your construction plans will be difficult to pin down and difficult to enforce conditions of the permits.   We’ve seen it all before and it won’t work.  Only one thing will:  sign a long-term lease with Trancas Nursery at its existing location at a reasonable rent.  Now, please.

Here’s what you should expect:  a legal way will be found that can and will be enforced and that can and will be defended in court for the City of Malibu to bind you and future owners of Trancas shopping center to keeping the existing nursery.

While every aspect of your project is scrutinized and your “fixers” rack up fees,  an ordinance will be passed to protect locally-oriented businesses.

And it will be repeated, like a mantra, by your customers, by celebrities, by the media, you’ll be told this time and again by your “fixers”, by Facebook and Twitter, and SEO’ed webpages everywhere:  sign a long-term lease with Trancas Nursery at its existing location at a reasonable rent.  Now, please.

Thank you and best regards,
Cindy Vandor