Chicken Wings, Man Caves & Cheese Dip: Superbowl Search Stats Send Me Straight Down Memory Lane

 

 

Growing up in a family whose parents straddled the line between the news and entertainment worlds, I always had a keen sense of the psychology behind mass trends. Well before the term ‘trending topic’ was trendy, my parents were explaining why certain stories made the news and certain stories didn’t, and why the audience of my dad’s entertainment news show cared about some celebs and not others.

When I started doing SEO and creating web content, this sense of why people think about things, when they think about them and how they think about them came in very handy indeed. Understanding the psychology behind mass media is one of the handiest gifts my parents gave me, even though at the time, they had no idea that our dinner table conversations about industry trends and TV show teasers would eventually lead me to a better understanding of trending topics and search terms.

As much as we in new media like to talk about how old media is a medium in decline, the fact of the matter is that back in the day, producers, advertisers and assignment desk editors knew just as well as we do that people wanted to see content about chicken wings, big screen TV’s and pizza delivery services right before the Superbowl. They just didn’t have as much real time data as we do. Sure, the data-backed decisions we make today are probably a little more reliable. But the fact remains that old media made it work for many years before the advent of these awesome real-time analytics.

So, whenever I see a story like today’s Mashable article ‘Pre-Super Bowl Google Searches: Chicken, TVs and Man Caves‘ I feel like I should give a little tip of my hat to the folks who spent years drawing the same conclusions about consumer behavior based entirely on historical behavior, industry knowledge and a whole lot of gut instinct. And, especially to my parents, who taught me how to use all of those data points to make viral content way back before viral was even a term used to describe anything other than a bad cold.

After all, analytics are awesome. But only if you know how to use them. And my parents may not have taught me much (or anything) about football, but they did teach me an awful lot about that.

Now, if you’ll excuse me, I’m going to go figure out a way to work the terms ‘chicken wing’, ‘big screen TV’, ‘man cave’, ‘pizza delivery’ and ‘healthy Superbowl’ into a single blog post. 🙂

Advertisements

12 thoughts on “Chicken Wings, Man Caves & Cheese Dip: Superbowl Search Stats Send Me Straight Down Memory Lane

  1. Thank you a lot for sharing this with all people you actually understand what you are speaking approximately!

    Bookmarked. Kindly also consult with my web site =).

    We may have a link alternate contract among us

  2. Undeniably consider that which you stated.
    Your favorite reason appeared to be on the web the simplest thing to consider of.
    I say to you, I definitely get irked while other folks think about issues that they
    just don’t recognise about. You controlled
    to hit the nail upon the highest and also defined
    out the entire thing without having side effect , other folks could take a signal.
    Will probably be back to get more. Thanks

  3. Ciao ti dispiacerebbe farmi sapere che società di hosting lavora con usando ?
    Ho caricato il tuo blog in 3 completamente diverso diversi browser internet browser e
    devo dire che questo blog carichi molto più veloce quindi più veloce .
    Si può suggerire consigliare una buona internet hosting fornitore a fair prezzo ?
    Grazie , lo apprezzo !

  4. Woah! I’m really loving the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s very
    difficult to get that “perfect balance” between usability and visual appearance.

    I must say you have done a very good job with this. In addition, the blog loads super quick for
    me on Opera. Outstanding Blog!

  5. I’m not that much of a online reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your site to come back down the
    road. Many thanks

  6. When I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a
    comment is added I get four emails with the same comment.
    Is there an easy method you are able to remove me from that service?
    Thanks a lot!

  7. I don’t even understand how I ended up here, but I thought
    this submit was good. I do not recognise who you’re however
    definitely you’re going to a well-known blogger if
    you happen to are not already. Cheers!

  8. Good post. I learn something new and challenging on sites I stumbleupon everyday.
    It will always be interesting to read content from other writers and practice something from other websites.

Discuss

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s