Today, Twitter is abuzz with women decrying what Alexia Tsotsis called “The Saddest Pink Infographic About Women In Tech You’ll Ever See.” As you can see, it’s basically a Pepto Bismol flavored Cosmo quiz purporting to match women up with their techlebrity counterparts via such insightful questions as ‘white wine spritzer or tequila with worm’ and ‘who is your dream man?’ It’s no surprise women everywhere (and especially women in tech) are expressing outrage, insult and offense.
But, what these women don’t see is the sheer brilliance of this little marketing ploy. Sure, it’s got more pink than Elle Woods’ closet, and more silly questions than…well, an actual Cosmo quiz. But, it’s also a brilliant and incisive way for the female tech leaders of tomorrow to gain inspiration from their counterparts in today’s tech workforce.
After all, if it weren’t for this little quiz, I would never have known that my predilection for hosting dinner parties, my love of Jimmy Choos and my layered hair could lead directly to a career modeled on the mighty Marissa Mayer. Or that fantasizing about CEO’s could land a girl a gig like Sheryl Sandberg’s.
Those boys have it hard, what with all that having to actually work to get where they are. Us girls are lucky. All we need is a little style, a little sass and — apparently — a good eye for picking the right cocktail, and we too could end up as tech leaders. In fact, I might just take the rest of the day off and go on a Net-A-Porter binge instead. I mean, I’ve got an engineering queue to organize, a bunch of database stuff to update, some page configurations to deal with and a social media audit to run today, but why do all of that silly stuff when all I really need to do is hone my ability to discern the difference between a white wine spritzer and a tequila shot?
After all, the infographic said that’s all it takes to formulate a female tech influencer’s identity. And, what could possibly be wrong about something so pretty and pink?