Today, Mashable announced that BP Bought the Top Google Result for “Oil Spill”, and is now directing curious searchers to their BP Cares page, where they list all the things they’re doing to help alleviate the massive destruction they’ve caused in the gulf.
Now, I know that the cost and effort involved in buying sponsored links on google results is a drop in the proverbial oil bucket, but still, with the oil still flowing, this is what they chose to focus their time and money on?
If BP really cared, they’d stop worrying so much about their image and focus on stopping the leak already. Then again, they did give @BPCares a lot of new ammo to Tweet about. So I guess there is a silver lining to every oil cloud. . .