Write The Cover Letter For That Job In Social Media: How To Tips From A Regular Resume Screener

See this post in its original format on Girls in Tech.

So, you’re looking for a social media job. You want to be a content coordinator, a social media marketer, an editorial executive, whatever. You’ve polished up your resume, rounded up your references and picked up the perfect pair of interview shoes. You email every one of the social networking jobs on the web. And then you wait. And wait. And wait. And meanwhile, I’m sitting at my desk, sifting through resumes and wondering why we can’t find anyone halfway decent for social media openings at our company.

So why aren’t you interviewing with me? Well, assuming you’re a qualified candidate, then the problem is probably your cover letter.

You see, your cover letter is a lot more than a simple intro for your resume and references. It’s a first impression of your qualifications. And, in many cases, it’s the only impression that busy person on the other side of the screen is going to get before they decide to dismiss you completely.

So, how do compose a killer cover letter? Simple. Just follow the three P’s. Personality, profiles and proofreading.

Personality is probably the trickiest of the trifecta. Social media certainly ain’t a 9-5 gig, so when I’m screening resumes, I’m always aware that I’ll probably end up spending more time with the person we pick than I do with my friends and family combined. A little personality in your cover letter is a great barometer for me when making those decisions. But, show too much personality, and you might come across as unprofessional. So, I’ll gladly read colloquialisms, creativity and even the occasional quip. Emoticons and excessive exclamation on the other hand will probably get a less positive response.  And don’t forget, one person’s treasured triple-exclamation-point sign off might just be another one’s personal pet peeve. (Hint, hint).

If you’re applying for a job in social media, the profiles part should be the easiest part of this equation. Just make sure you include links to all of your social media sites. And you might as well include the personal and professional. Don’t think I’m not gonna google it if you don’t. When we’re hiring for a heavy social media job, we want to see people with a presence on the social web. So,I’m looking at your ratio of Twitter followers to followers, your number of tweets, your social aggregator accounts, your blog, your boyfriend’s blog — whatever I can find to prove that you know your way around the web. You don’t need to have your fingers in every profile pie, but you should have some background in this whole social networking scene. If you don’t, then you better have a backup plan for proving to me that you’re the person for the post.

Last, but not least, make sure you proofread. If I had a nickel for every typo, grammar gaffe, misused word or spelling mistake I’ve seen in cover letters over the past year, I could probably afford to just fund the invention of a robot who would cover all of our open job posts, so I’d never again have to stare in disbelief at the cover letter of a college graduate who can’t tell the difference between ‘their’ and ‘there.’ Seriously, I can’t stress the importance of proofreading your cover letters enough. This is also true for emails sent from mobile devices. If it’s the first piece of writing I’m going to be seeing from you, it’s worth a few extra minutes of meticulousness.

At the end of the day, crafting a killer cover letter comes down to this: you could have the best background of anybody on the web, but if your cover letter is awful, it’s like hiding a gorgeous gown under a crappy coat. What’s the point? If you’re going to invest in the gown, make sure you spend some time on the outerwear too. After all, it’s the first layer of your first impression. And, the first step towards scoring a chance to show off those interview shoes.

6 thoughts on “Write The Cover Letter For That Job In Social Media: How To Tips From A Regular Resume Screener

  1. @JustAGirl, I agree entireley. All my social media presence is VERY political, and I am not going to censor myself just to get a job.

    @OP – do you have any feedback about this? How do you respond to candidates that are not wet washcloths?

  2. I’ve been trying to figure out how to build a career in Social Media with zero paid Social Media experience but if that means opening up my Facebook page to potential employers. I don’t think so. I am willing to create a boring professional page but I have opinions on religion, politics and sexuality that I will not tone down as it is no one’s business other than me and my friends. I have several noms de web and several emails. I am sure I can be tracked if someone makes an effort and I am sure my Facebook profile can be hacked but I don’t want that.

    What I was thinking of doing is seeing if my name is still available as a domain, post my resume online and link my less offensive than facebook, twitter page, a Tumblr blog and whatever else but I do not want to tone down nor share my facebook page with a potential employer unless I get to know them. My last boss is my Facebook friend but he is my real life friend too.


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