Mollie Vandor is the Product Manager for Ranker.com and Media Director for Girls in Tech LA. You can find her on Twitter and on her blog, where she writes about the web, the world and what it’s like to be a geek chic chick.
The customer may always be right, but that won’t matter much if he or she isn’t heard. For companies with a global reach on the Web, it can be difficult for them to filter the noise that comes with addressing customer feedback.
Customer feedback is a core component of the product development process, which is why services for gathering and processing that feedback are plentiful. With all these channels for voicing your consumer concerns, how do you make sure that your voice gets heard? Like most things on the Internet, it all depends on where you post…more