Internet 1.0 & Difference Between Web 1.0 & Web 2.0 | Buzzword or More?

We’ve come a long way since the days of web 1.0 – we’ve gone from Geocities to geotagging, dial up to DSL, talking to Tweeting. Where once there was only C++ and HTML, wikipedia now lists an entire alphabet of programming languages. Where once there was only static content, we now expect our websites to be so dynamic that they update in real time. Remember the guestbook? Or, how about the days when browsing the web meant Netscape, searching the web meant Yahoo! and connecting to the web at all meant hours of sitting in front of your desk listening to your modem screech?

Well Toto, we’re definitely not in web 1.0 anymore. Every day we move towards a more mobile, open and dynamic internet – a trend that some people are already calling Web 3.0. Every day, the web gets faster,Internet 1.0 vs. Web 2.0 smarter and more semantic. Every day, sites connect more, open up more, and share more. And every day, the internet becomes more and more indispensable in our daily lives. And whether you’re one of the people touting this trend, or one of the people worried that all this data sharing really just signals the decline of western civilization as we know it, you have to admit, it’s pretty stunning to look back and realize how far we’ve come on the web in the past decade.

Wherever the web goes next, there is a lot of power in knowing where it came from. And that’s the beauty of Digital Family Reunion. For one night, they get all the best early adopters and power players of the web 1.0 world into a room with the up and comers of web 2.0 (and now, even web 3.0), from the venture capitalists to the software developers, and everyone in between. It’s a great opportunity for networking and knowledge building, not to mention a killer atmosphere for a party. And, since GIT LA is an affiliate organization, our members get $20 off tickets too. How’s that for a little holiday love from the family?

What: Digital Family Reunion 2009

Where: Wokcano in Santa Monica

When: December 2, 6-11pm

How: Enter Promo Code DFR09  when you buy tickets here.

Stalking Your Ex? There’s An App For That.

I’ll admit it – I’ve Facebook stalked my exes. Who hasn’t. It starts off innocently enough – just casually checking in to make sure they’re still living and breathing – and next thing you know, you’re knee deep in google results for their new girlfriend and seriously considering spending the $19.99 for a background check on the bitch.

Facebook stalking is, in every sense of the phrase, a modern mating malady, so it makes perfect sense that one of the best, funniest and truest to life pieces I’ve read about it came from today’s Modern Love column in the New York Times. Please to enjoy.



Modern Love – The Boundaries of a Breakup –

Happy Birthday, Firefox

Happy Birthday, Firefox.

And, in honor of the fifth birthday of my personal favorite browser, here’s an article I originally published on the Girls In Tech blog called “Browsers Are Like Boys.”

Browsers have been a pretty hot topic of conversation lately, with everyone from Mashable to the New York Times talking  ’bout browsers, and Google launching a whole browser-centric PR campaign yesterday.

Of course, the heavyweight championship battle in the browser wars is Google Chrome vs. Mozilla Firefox — at least amongst the techies in my life. So how does an enterprising girl in tech pick a side in the great Google vs. Mozilla debate? The answer is easier than a “Rock of Love” contestant. Just remember that browsers are like boys.

If you’re the kind of girl that likes a man she can mold to suit her own personal preferences and wardrobe styling tastes, then Firefox is your best bet. Because even though the whole you can’t change a man adage might be true for boys, it certainly ain’t true for Mozilla. All it takes is a simple trip to Mozilla Land to see the thousands (literally, 5000) of ways to change Firefox via add-ons.

Think of add-ons like accessories. Sure, your outfit provides perfectly adequate form and function without any additional bling, but the addition of a few choice pieces always takes things to the next level. The same is true of browser add-ons. If you’re a PR/viral marketing kind of gal, you’re going to want to add NoDoFollow, SearchStatus and Social Media For Firefox to see which sites will let google see your hyperlinked posts, which sites have page-ranks worth your time and how well your posts do. If you need to chase down development bugs, or just watch how the code runs on your favorite sites, you want Firebug, which is what I use when working on my site. But beware that debugging extensions will seriously slow down your surfing speed, so make sure you disable them when they’re not needed.

In fact, if you’re looking for speedy processing in general, then your best bet is probably actually Chrome. Using Chrome is like dating your best friend. It’s easy, it’s convenient, it moves quickly and it tends to anticipate your needs before you actually tell it what you want. It also uses much less memory than Firefox, so it won’t slow down all the other processes running on your computer.

The downside to dating your best friend — and to using Chrome — is that you kind of have to take it as it is. You might hate that he always leaves the toilet seat up, or that Chrome doesn’t really have a legit option for Macs just yet, but those are just things you’re going to have to live with. No nifty extensions here. The browser runs the way it wants to run, does the things google wants it to do and gets the job done much quicker as a result. Of course, you’re not going to be able to dress it up with any add-on accessories. But, if your web browsing is more about performance than personalization, than Chrome is the one for you.

Of course, you could always go for the rebellious underdog type and try your luck with Opera. Or, go for the security of Safari or the familiarity of Internet Explorer. Just please, for the love of all things holy, if you’re still trying to make it work with IE6, dump the loser already and upgrade to a newer model. Some relationships just weren’t meant to last.




Green and Technology | Tech, Green & Social Good

greenflyerRead the original post here: » GIT LA Presents: The Impact of Tech on Good & Green : Girls In Tech

It’s easy to dismiss anything with the words ‘good’ and ‘green’ in it as just another lame attempt to jump on the post “Inconvenient Truth” bandwagon. You know which bandwagon I’m referring to — the one that runs on ethanol, with the solar powered electric system and the big bumper sticker proclaiming the number of carbon offsets the driver purchased.

But, before you go and get all cynical on the whole sustainability thing, consider this: environmental consciousness isn’t just good for the environment, it’s good for the green too. And by green, I mean money. In a Thomson Reuters study last year, 82% of investors said they consider environmental and social criteria when making decisions.  And, in just this one BusinessWeek article, there are five examples of corporations from every sector of the economy who saved significant money by ‘greening’ their operations.

This can be especially true for tech and social media, where the consumer is king and an increasingly conscientious customer base is demanding more social and environmental accountability from their favorite brands every day. In September, Apple even started releasing data about its corporate environmental footprint, a move that helped boost its branding as the go-to gadget maker for conscientious consumers.

And, when it comes to social consciousness through tech consumerism, it’s not just about gadgets and green. From Mashable’s Summer of Social Good to Twestival, the social media scene is getting a whole lot more socially conscious too, resulting in the growth of what the blogosphere likes to call the ’social good’ movement. Whether it’s raising money, raising awareness or raising environmental accountability standards, the tech industry is certainly climbing atop that big, green bandwagon in full force. Now, the question is what impact that trend will have on the tech industry and on both the good and green movements it’s embracing. Not to mention how we as girls in tech and as tech businesspeople in general can do some good and make some green in the process — both kinds.

That’s why Girls in Tech LA is proud to present The Impact of Tech On Good & Green — a panel discussion featuring Sandra Sanchez (Creator of & reality TV host/producer), Sarah Townsend (Editorial Director of & Creator of and Tracy Helper (Co-founder of These amazing women will be discussing social good, sustainability, green gadgets and more at The Organic Panificio restaurant in Marina Del Rey on November 17. Of course, there will also be time for cocktails and conversation as well. And, a portion of the proceeds from ticket sales will go to Free Arts For Abused Kids — an incredible organization that provides at risk kids with counseling and support through art.  Because what’s more in keeping with the theme of ’social good’ than sharing good conversation and good drinks for a good cause?

What: GIT LA Presents The Impact of Tech on Good  & Green

Where: The Organic Panaficio in Marina Del Rey

When: Nov 17, 7-10pm

RSVP & Buy Tickets

How To: Social Media, Social Networking and PR

I recently explained SMM to my mom. Or, at least, I tried to. All I know is that she came away from that conversation wanting print outs of all the front page google strings I’ve SEO’d, so she could hang them on the fridge. Since the conversation wasn’t even about SEO to begin with, I think I can safely assume that she’s not going to jump on the social media marketing bandwagon any time soon.

However, I do know that soon after that convo, my inbox was suddenly inundated with requests from her friends for advice about how to make this social media thing work for their books, brands, businesses, etc.

Now, as much as I love telling people what to do, the problem with trying to teach someone SMM is that it’s not exactly a black and white branding tool. There’s all sorts of nuance to navigate when it comes to effectively selling your brand on the social web, and getting your product to the top of that search result page.

Sometimes, even the most well meaning, well educated brands get it completely wrong. Even media giant Sports Illustrated isn’t immune to a little blogosphere backlash.  And then, just to muddy the marketing waters up even more, there are plenty of cases where a company pisses people off and still manages to get people amped for their product. With all the mixed marketing messages out there, it’s hard to tell people what is and isn’t going to work in totally definitive terms. A lot of it is a judgment call, based on knowing all the info about your given vertical, keeping up with the trending topics at any given time and being able to know your audience well enough to give them what they want, when they want it. Of course, it also doesn’t hurt to have a unique angle on whatever it is you’re trying to sell. And viral videos are always a plus too.

All in all, that’s why Volvo’s latest ad campaign is so brilliant. At least imho. It’s unique, well timed and — most importantly — well suited to its audience, both in terms of content and distribution. Not to mention the fact that it’s just plain cool to watch. Well done, Volvo. If I could, I might even consider hanging this baby on the refrigerator.