Dear Mom: Use This

My mother hates grocery shopping. She says it gives her a migraine. I developed a taste for cereal with apple juice when she was pregnant with my brothers, because she couldn’t even bring herself to go into a supermarket, let alone walk all the way back to the dairy case to pick up milk. Not that I minded. Believe it or not, applejacks + apple juice = a five year old’s dream food.

Anyway, I digress. And, I pretty much just signed myself up for a phone call from mom tonight, asking me why I had to go and humiliate her on my blog. Sorry mom. If it helps balance things out, I’ll tell everyone how when you came home from a long, late night of anchoring the local news, you would sneak Almond Joys into my lunch with little handwritten napkin notes telling me how much you loved me. There, now please don’t kill me.

Anyway, the point is, my mom was a busy woman when I was growing up. A busy woman with an aversion to all things Albertson’s. If only had been around for her then. You see, this new site combines coupons, online shopping, free shipping, good deals, regular reminders of the stuff you’re probably running low on, planning, budgeting and even analytics into the online shopping equation — all of which makes picking up a carton of milk at the local grocery store seem as passe as pouring apple juice on your apple jacks.

I checked the site out today, after reading a glowing review on Mashable. Not that mashable prints any kind of review other than the glowing variety, but that’s a whole different blog post. Anyway, suffice it to say, it’s pretty cool. The interface is clean and inviting, the feature set is certainly at least as sweet as Mashable said it was and — the best part — the prices for many things are lower than what I’ve been paying at my local Ralph’s.

The only negatives from my perspective — Fresh & Easy and Trader Joe’s still give a run for its money on the pricing front, and the database leaves something to be desired when it comes to niche items, organics and groceries in general. A search for cheese produced plenty of varieties of cheese crackers, but they still haven’t figured out how to handle stocking actual, perishable cheese. That said, the shipping is free and this is clearly a great alternative to running to your local Costco when your toilet paper supply is running low.

If only they could figure out how to hand out free frozen wonton samples while I shopped. . .

5 thoughts on “Dear Mom: Use This

  1. Thanks so much for your kind words! We’re continually expanding our product assortment – new items get added each day – but please do let us know if there are organic or niche items that you don’t see and regularly use.

    Also, we’re only handling non-perishable consumer packaged goods at this point, so no perishable food! But we do carry some stock pantry items as you noticed.

    Thanks again!

    – Rebecca at Alice

    • Hi Rebecca,
      Thanks for the feedback. I’m looking forward to seeing where goes in the future. It’s a great concept, and I’m excited to see how the execution plays out.


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