How To Use Facebook & The NBA Finals To Get People To Drink Vitamin Water (A tutorial, in 3 easy steps):
Step 2: Take over ESPN with full-page banner ads telling everyone to go to facebook, and vote on which of the aforementioned stars is better.
Step 3: Hope that your target audience has both Facebook accounts and the time to use them to vote in your contest. Pray that the joy of broadcasting their opinions is enough of a reward to entice them to do so. Beg the NBA gods to make sure that Kobe and LeBron both make it all the way. Sacrifice Dan O’Brien in an active volcano if necessary.
Apparently, the folks at Mashable have some doubts about the efficacy of this master media plan. As for me, I have some doubts about the newsworthiness of an article about a brand using Facebook to promote itself.
But hey, what do I know? I’m voting Kobe after all.