Klout Score Analysis: I Klout, Therefore I Am?

According to Klout, I am a specialist. “You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience.” I have a Klout score of 48 and a true reach of 267. That data may not mean much to most people right now, but I’m firmly in the camp that says these stats will soon become the go-to barometer for brands looking to target their marketing and outreach efforts to influencers based on … well, influence.  Not to mention social media teams trying to prove the power of their campaigns, and all sorts of other uses as well.

Of course, as anyone with actual social media experience (and no, I’m not talking about the ‘experts’ and ‘gurus’ who think that being able to successfully bot and spam their way to 1,000 Twitter followers makes them qualified to consult about social media for a living), will tell you: the numbers are great and all, but in the end, quality will always matter more than quantity.

Whether it’s the quality of your interactions with your followers, the quality of your expertise in your field, the quality of the links you curate or a combination of the three, people will always reward quality over quantity. So, while I’m happy that my Klout score seems to be pretty decent and growing with every refresh, and while I totally been geeking out over the accompanying stats, I know it’s not everything.

This weekend, I hit the 2,000 Twitter follower mark. Not gonna lie, that was pretty cool. But, what’s even cooler is that I can go down my list of followers and pick out plenty of names of people who I actually interact with on a regular basis and who I count amongst the many voices that help make my days better, richer and more interesting. Thanks to Twitter, not only do I now have the ability to broadcast my social media messages to 2,000+ people, I also have the ability to listen and learn from all of them, plus the people I follow as well. Which of course is what social media really should be about.

So, while Klout may provide some amazing metrics for marketers to better hone in on their core audiences — a path the brilliant Peter Shankman outlined very well recently — I hope those marketers (and the users they’re marketing to) remember that the quantity of someone’s scores and stats is a good way to narrow down your focus.  But, it’s the quality of their overall social media stream that really tells you who is worth focusing in on.

Or, as I put it in a recent Tweet to my friend Srinivas Rao of  The Skool Of Life (a perfect example of someone who Twitter helped me get to know better, and whose friendship I’m very happy to have because of it) “the size of your score isn’t as important as the motion in your Twitter feed. Or something like that.”

Social Media + Ashton Kutcher + Malaria = Major Social Good

Today, Mashable ran an article titled How Social Media Helped 174 Million People Get the Message About Malaria. The gist of it is that massive amounts of money and awareness have been raised by the social media efforts of Ashton Kutcher, CNN and the UN in the battle to stop the spread of malaria.

And how did all this social good happen? Social media. Specifically, a whole heck of a lot of Tweeting. Which just goes to show you that Twitter can be used for spreading a whole lot more than #BieberFever. Here’s hoping Kutcher’s efforts continue to fuel the growing social good + social media trend. Hey, if the guy could singlehandedly bring back the trucker hat, maybe he can make charity and social action just as hip. They’re far more flattering on most people anyway. . .

Twestival Los Angeles 2010: Tonight!

It’s not too late to buy your tickets for tonight’s Twestival LA event. I could spend the next ten minutes of blog post time telling you how awesome it’s going to be (and it is going to be awesome), but I think the event details speak for themselves.

Organizers include local tech + social media mavens like Stacey Soleil, Rynda Laurel, Shira Lazar, Brian Wilkins, Paula Gould and Kimberley Kearney. Every LA-based social media organization worth tweeting with will be there, including Digital LA and Girls in Tech LA. And, entertainment runs the gamut from a pop-up photo booth to a top secret performance by a major musical guest. Not to mention the fact that all proceeds go to Concern Worldwide, a truly worthy cause if ever there was one.

So, buy your tickets now, donate as much as you can and help us raise some money (and some seriously fun social media hell) all at the same time. After all, what else are you going to tweet about tonight?

Twitter Birthday: First Tweet, Fourth Anniversary

Today marks the fourth birthday of what is arguably one of the most influential social media services on the web right now – Twitter. Exactly four years ago today, Jack Dorsey sent his very first tweet. Now, four years later, Twitter is just now getting stable enough to run without crawling.

It’s finally started sinking its teeth into some of the more substantial issues in its purview – from location-based sharing to verified celebrity accounts to its rumored monetization strategy and an improved API. It’s starting to speak more regularly, and with more self awareness. And, it’s still growing. In short, Twitter has officially reached it’s toddler stage. And I, for one, can’t wait to see what happens next.

So, happy birthday Twitter! I’d bake you a cake, but I couldn’t find a recipe in 140 characters or less.

Twestival 2010 LA: Twestival Brings Social Media Together For Social Good

Reprinted from my earlier post on Girls in Tech.

Girls in Tech LA is very proud to announce our involvement in LA’s very own Twestival on the 25th. Started in 2009, Twestival is a fantastic event that brings together local social media communities in over a hundred cities to raise money for a very worthy cause.  

This year’s LA version of the popular festival is happening at the legendary Roxy Theatre, and proceeds are going to Concern Worldwide — which brings incredible, educational programs to the world’s poorest and most marginalized children. Tickets are only $20, and well worth it, because the event is shaping up to be pretty great.

Our very own GIT LA member Shira Lazar is co-hosting, and entertainment includes Youtube’s official video mixing DJ-Mike Relm,  the TweetMuseum of one-of-a-kind celebrity Twitter art, the Polite in Public Digital Photo booth and 16 year-old DJ prodigy and music blogger Jake Simon. Plus, there’s going to be a surprise performance by a top alternative band that’s currently on tour. Not even we know who it is, but we do know we’re excited to find out.

You can find more info on the GIT LA Facebook page. Hope to see you there!

Emergency Planning, Social Media & Disaster Preparedness – AKA: My Latest Mashable Post

See the original post on Mashable

HOW TO: Prepare for Disasters Using Social Media

Earthquakes, tsunamis, hurricanes — lately, it seems like there’s a new natural disaster wreaking havoc on poor planet Earth every week. From our television sets to our Twitter streams, it’s impossible to ignore the devastation these disasters leave behind. And, no matter where you’re watching from, it’s hard not to feel just a little bit helpless in the face of such colossal catastrophes. But when it comes to natural disasters, modern technology is making it easier than ever to take control by creating your own emergency response system — no high pitched beeping required. There are tons of tools to help you create emergency preparedness plans, keep in touch during a disaster, and get your life back after one strikes. Nothing will keep you safer or saner during a natural disaster than having a good plan in advancemore

Twitter Spam & Phishing Attacks: Avoid Them With One Rule of Thumb

Frankly, I’m getting a little sick of everyone always bitching about Twitter phishing attacks. Don’t get me wrong. I understand how awful it is to lose control over your own accounts to evil spammers trying to sell weight loss tips and sex advice to your friends. But it’s one thing to have your account hacked. It’s quite another to be dumb enough to fall prey to this latest round of ‘Is This You?’ phishing attacks.

Clicking on unsolicited links in a direct message is a lot like leaving all your doors open on a hot summer night and then being surprised when you end up with bugs in your house. Whether you know the sender or not, it’s a stupid thing to do. Especially since all it takes is two seconds to reply with ‘hey, did you mean to dm me that link or is it spam?’ Hell, you can send that & still have 90 characters left to fill in your message. And those two seconds could save you innumerable hours of spam-fueled tsoris (excuse my Yiddish).

So yes, spammers do suck. And phishers are the bane of the modern web user’s existence. But, that doesn’t mean we have to let them dominate the conversation, especially not when there’s so many more interesting things we could be tweeting and blogging and status updating about. And definitely not when all it takes is a two second defense mechanism and a little bit of brains to protect yourself from all those all-too-obvious phisher’s lines.

Glee Cast Performing At White House: It’s An Easter Miracle!

Okay, so this news isn’t exactly about social media, but the fires of my passion for all things Glee were stoked by the active fan community I found myself participating in on Twitter during every episode. And for the record, I was NOT the only one crying when Mercedes belted out her big ballad or when Kurt came out to his dad. Once again, Twitter proves the universal nature of human emotion and experience. Or something like that.

But anyway, I digress. The real story here is that the Glee cast has been selected to perform, in all of their musical theater loving, gay culture celebrating glory, at the White House. On Easter nonetheless. It’s a big change from the middle-of-the-road milquetoast that characterized the last performers to grace the White House egg roll (the eunuch brothers).  And, it’s change I can believe in. With all my Liza-loving heart.


Art Of Twitter: John Mayer, Martha Stewart & More

These hilarious images come courtesy of the Museum of Modern Tweets, where artist Odessa Begay creates these modern masterpieces inspired by celebrity Tweeters. You can read more about the Museum over at Mashable.

Or, you can just do what I did, and track down the almost-NSFW rendering of Anderson Cooper talking about sexual healing in his birthday suit, and then promptly make that your desktop background.

Me + CNN? Awesome.

If you’re a prolific content creator on the web, then there are few things as awesome as a positive google alert. They’re like sending yourself flowers, but not telling yourself when they’re going to arrive. Randomly, when you least expect it, they show up at your front door and remind you that people actually read – and sometimes even enjoy – the content you post online.

Plus, if the alert just so happens to be informing you that a piece of content you posted got quoted in an article on CNN, then you get an equally awesome excuse to feel especially awesome about yourself. And to blog about how awesome it all is.

Which is, of course, awesome too. Especially if the article in question happens to be about perennially awesome film director Kevin Smith. Which makes the whole thing…well…really freakin’ awesome.